Cruel Summer Season 2

Immersive Premiere and Y2K Afterparty

Creative Strategy / Art Direction / Production / Red Carpet / Immersive Storytelling / Scenic Design / Interactive Game / Installation Art

Freeform

To promote Cruel Summer Season 2, we partnered with Freeform to bring the Pacific Northwest to the heart of Los Angeles for a site-specific immersive premiere event.

Within a picturesque lakeside screening and afterparty set within a wandering woods landscape, guests were invited to explore 10+ micro-activations and place themselves inside the storyworld of Cruel Summer. ✦ We capped it off with a confetti-filled Y2K countdown with the full cast, EP Jessica Biel and fellow celebs Lance Bass, Mario Lopez and Tori Spelling. #RideOrDie.

Photo partner: PopSocial

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved