Primo Park After Dark

Release Event ✦ Amusement Park Takeover

Creative Strategy / Art Direction / Production / Design / Fabrication / Red Carpet / Event Ops

Amazon Freevee

To promote Amazon Freevee’s new Primo series, we created Primo Park After Dark - a complete takeover of Pacific Park on Santa Monica Pier for a night of oceanfront rides, branded games, roaming entertainment, classic carnival treats, specialty cocktails, and vintage photo moments.

The brief included a fully branded takeover of every element of the park - redesigning the concession stands, food menus, game signage, popcorn packaging, and more. ✦ The whole evening channeled Big Family Energy, bringing the spirit of the series to life for one special night out.

Photo partner: PopSocial

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved