San Diego Comic Con

In-World Immersive Experience

Creative Strategy / Art Direction / Production / Red Carpet / Partnerships / Award Campaign / Immersive Storytelling / Design (Graphic / Scenic) / Animation / Motion Graphics / Projection Mapping / Fabrication / Custom Media / Post-Production / Talent Management / Livestream / Interactive Livestream / AR Photobooth

Amazon Prime Video

Prime Video surprised fans at San Diego Comic Con 2023 with a series of late night parties surrounding two of their biggest hits - Jury Duty and Good Omens. ✦ To own the evening programming, our team created the inaugural Prime After Dark House, transforming Venue 808 twice in 48 hours – first into a Jury Duty Margaritaville-themed celebration, and then into the world of Good Omens.

Jury Duty

We decked out the venue and created an office party at Margaritaville, the now infamous location featured in the series. Fans took a Buzzfeed-style quiz to find out which juror you are, played the ‘yut’ game from the series, snapped a photo at the courtroom photo opp, had their caricature drawn in courtroom sketch style, and spun a giant prize wheel for Freevee swag. ✦ In-world F&B included branded cocktails, cupcakes with jurors’ faces on them, and a recreation of the sheet cake featured in the show.

Good omens

The in-world experience began with an exterior covered by ‘wanted’ posters and a CTA for fans to signup for Good Omens text marketing. Once inside, fans took their photos with the ‘WANTED’ frame and followed the narrative further with an immersive scavenger hunt. The hunt led them through a series of vignettes and sets to collect clues from Aziraphel’s bookstore, the record shop, a themed elevator to heaven & a ‘hell’ speakeasy, and finally a coffee shop with branded drinks. ✦ Inside the Fans took home branded records with a QR code linking to a custom Good Omens playlist. Throughout the night, immersive performances by magicians, demons, and clairvoyants brought the space to life.

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved