Black Adam Activation
Global Premiere - Times Square
Creative Strategy / Programming / Design / Production / Consumer Marketing
Warner Bros. Pictures
To create a larger than life spectacle for the Black Adam premiere we transformed Times Square into the ultimate fan destination as epic and attention grabbing as its' star - Dwayne 'The Rock' Johnson. ✦ Leading up to the global premiere we directed, programmed, and hosted the all day fan festival from a massive 30' tall tower & stage capturing everyone's attention as far as the eye could see. ✦ The experience included everything fans could ask for - live music, contests, giveaways, exclusive content, trivia and cast appearances.
Fans from all over the world came by to share in their love of the DC Universe, win a chance to attend the premiere and show off their elaborate cosplay.
The night capped off with Black Adam himself, Dwayne 'The Rock' Johnson, taking the stage to shout out everyone involved in bringing the film to life and thanking fans from around the world.