Black Adam Activation
Global Premiere - Times Square
Creative Strategy / Programming / Design / Production / Consumer Marketing
Warner Bros. Pictures
To create a larger than life spectacle for the Black Adam premiere we transformed Times Square into the ultimate fan destination as epic and attention grabbing as its' star - Dwayne 'The Rock' Johnson. ✦ Leading up to the global premiere we directed, programmed, and hosted the all day fan festival from a massive 30' tall tower & stage capturing everyone's attention as far as the eye could see. ✦ The experience included everything fans could ask for - live music, contests, giveaways, exclusive content, trivia and cast appearances.
