Star-studded friends of Olivia and Disney influencers
Complete with 2 screenings at Regency Theaters to both industry and consumers and a shutdown of several blocks, guests were taken on an intimate road trip journey that highlighted the creative process behind her debut album, “SOUR”.
The trip is inspired by the stunning visuals and vast landscapes that span the roads between Salt Lake City and Los Angeles, where Olivia recounts the memories of writing her triple platinum album, and shares her feelings as a young woman navigating a pivotal time in her life.
Activations included a multi aisle mini-mart photo booth with custom designed SOUR-branded products, a full size diner pop-up, and roller-skating car hops who juggled, danced & spun plates in a choreographed performance.
The event was produced in partnership with Damminger Productions.