“Whenever a trailer comes out, you get one perspective. What’s unique about this is that we’re all being asked to observe and frame things up as we see it. Fans aren’t just getting one trailer—they’re getting multiple interpretations.”
— Paul Nguyen, The Wilds’ group creative director
On Will Rogers State Beach, we invited social media creators to our grand social experiment to not just witness the live trailer shoot, but create their own. ✦ Set within the custom fabricated vignettes we built, we brought everyone watching into the world of The Wilds.