Best Of The World
Celebrating 2024’s most exciting travel & experiences
Creative Strategy / Art Direction / Production / Graphic Design / Digital Extension / Microsite
National Geographic
Best Of The World is Nat Geo’s tentpole editorial campaign, highlighting the most extraordinary travel & tourism destinations annually. ✦ For the 2024 campaign, Nat Geo partnered with Little Cinema to create the official press & influencer preview at Neuehouse in NYC – an exclusive sneak peek at this year’s list before going live to the public.
Starting with a ‘Passport’ for the evenings programming, we transported guests through the various destinations featured in this year’s list: An Après Ski nook evoking the snowy Caucasus Mountains, cryotherapy station inspired by Chilean glacier hiking, F&B from 7 different regions, a massive map plotting the 2024 Top Experiences, and Gear of The Year display. ✦ A highlight of the night was an interactive photo opp that invited guests to complete a buzzfeed style quiz to determine their photo backdrop using official photography from the editorial.
To enhance the event, our LCDigital team built a custom Nat Geo microsite that hosted in-depth information about the editorial lists, destinations, and experiences, and was accessible via QR code present throughout the event. See the microsite here.
