DreamCube: The Boys
FYC Activation - Immersive Pop Up Experience
Creative Strategy / Art Direction / Design / Production
Amazon Prime Video
To create buzz for Prime Video’s Emmy-nominated The Boys FYC campaign, we created a one-of-a-kind immersive multiscreen installation at the highest traffic area of the Westfield Century City Mall in Los Angeles. ✦ Built on the extended-reality DreamCube system, this unique FYC attraction allowed guests to step inside the gritty world of The Boys in vivid color, motion, custom animation, and soundscapes bringing the characters to life before your eyes.
Results:
40,000
Visitors reached around the cube
1200+
Guests inside the experience
5.6M
Impressions
16
Award Nominations
We produced an original track and some amazing audio-visual, narrative-based multi-screen content for a pop-up setting. ✦ Our team also designed OOH video to display on the mall’s atrium screens to pair with the experience and reach the highest number of people all weekend long.
