Happier Than Ever Premiere
Premiere Screening and Concert
Creative Strategy / Design / Branding / Production / Performance
Disney+
To celebrate Billie Eillish’s Disney+ debut and her new feature film Happier Than Ever - we produced a dreamy premiere for influencers, friends, and the press. The entire experience was concepted, designed, and produced by our team in just 9 days. ✦ Organic social posting generated an 4.1M+ impressions.
Guests made their grand entrance by driving down the LED palm tree red carpet boulevard and stopped for photo opps with custom Billie license plates.
Inspired by the themes of Old Hollywood throughout the film, we transformed The Grove into a performance-fueled premiere complete with a custom fabricated mini Hollywood Bowl, LED palm tree boulevard, a classic variety show, vintage movie popcorn, and performances by the LA Philharmonic.
Branded invites, signage, and custom swag fused concepts from Billie’s album art with Hollywood architecture and gradient pops of color.
