THe Crossover
Screening & Afterparty
Creative Strategy / Art Direction / Design / Fabrication / Production / Red Carpet
Disney+
To promote Disney+ launch of their The Crossover series, a coming of age story of basketball prodigy twins, we produced an in-world screening and afterparty at the historic Hollywood Athletic Club. ✦ The event featured a screening theater, a basketball arcade, a Creole menu inspired by the NOLA setting of the series, a dance party, and an interactive word wall where attendees could build their own verses. ✦ Everyone was sent home with their own copy of Kwame Alexander’s graphic novel that inspired the series.
