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I Am the Night
FYC Campaign + Re-Imagined Premiere Event
Strategy / Creative / Design / Production / Immersive Production
TNT
Little Cinema partnered with TNT network to produce the immersive premieres for TNT’s new true-crime limited series, I Am the Night. ✦ Little Cinema created a thought-provoking, one-of-a-kind immersive premieres in both NYC and LA. ✦ Cast, talent, and press were all in attendance. Red carpet screenings of Episode 1 were followed by immersive after-parties building on the notions of art, identity, power and corruption as seen in the show. Guests were given the opportunity to get lost in a world of living art pieces, roving performers, and immersive installations.
LOS ANGELES PREMIERE
Location: A Surrealist 60's Art Happening at the Chateau
In a famous scene, Fauna Hodel (India Eisley) attends an art happening in L.A. ✦ Little Cinema offered guests a chance to get lost in the world of the protagonist character as she she encounters hidden rooms at a glamours Art Happening.
Key activations included:
George Hodel’s Private Art Gallery
‘Room 29’ - An audio visual secret performance using multiple screens, a jazz singer, piano player and a contemporary dancer teasing unseen content
‘Universal Light’ A secret room inspired by Allan Kaprow’s ‘Words’ encouraging social shareability
A 6 piece period jazz band
Live giant mural painting
The Garden Of Mirrors
The Surrealism Circus Stage
Custom made newspaper true to era and story lines form the show
A ‘Cut Piece’ interactive happening
NEW YORK CITY PREMIERE
Location: A 5 story private Soho residence
An intimate star-studded guest list by Andrew Saffir Cinema Society! Had stars and influencers from Molly Ringwald to Pedro Pascal (Game Of Thrones) and Zachary Quinto (Star Trek) step into a secret world as if pulled an ‘eyes wide shut’ scene.
Guests were invited lost in a world of living art pieces, roving performers, and immersive installations. Drinking champagne off a human candelabra, exploring an indoor pool converted to a surrealist dream world, and taken away to private one on one experiences in hidden rooms.
The event was featured in Vogue, People, and US to name a few, and featured in Biz Bash’s Top Ideas for the week
SPECIAL FINALE PERFORMANCE
Emmy Awards FYC Event
Little Cinema produced a special finale performance at I Am the Night’s Emmys FYC event featuring one of the series’ key actresses, Golden Brooks.
Golden re-appeared on stage after the full-cast panel discussion to perform a song in her Jimmie Lee personality and look, live to picture, moving in conjunction with her character on the big screen. She sang in front of a heartfelt, audiovisual montage fusing scenes from the show with quotes from Patty Jenkins.
© 2022 Little Cinema LLC. All Rights reserved
© 2022 Little Cinema LLC. All Rights reserved
Watch Video
I Am the Night
FYC Campaign + Re-Imagined Premiere Event
Strategy / Creative / Design / Production / Immersive Production
TNT
Little Cinema partnered with TNT network to produce the immersive premieres for TNT’s new true-crime limited series, I Am the Night. ✦ Little Cinema created a thought-provoking, one-of-a-kind immersive premieres in both NYC and LA. ✦ Cast, talent, and press were all in attendance. Red carpet screenings of Episode 1 were followed by immersive after-parties building on the notions of art, identity, power and corruption as seen in the show. Guests were given the opportunity to get lost in a world of living art pieces, roving performers, and immersive installations.
LOS ANGELES PREMIERE
Location: A Surrealist 60's Art Happening at the Chateau
In a famous scene, Fauna Hodel (India Eisley) attends an art happening in L.A. ✦ Little Cinema offered guests a chance to get lost in the world of the protagonist character as she she encounters hidden rooms at a glamours Art Happening.
Key activations included:
George Hodel’s Private Art Gallery
‘Room 29’ - An audio visual secret performance using multiple screens, a jazz singer, piano player and a contemporary dancer teasing unseen content
‘Universal Light’ A secret room inspired by Allan Kaprow’s ‘Words’ encouraging social shareability
A 6 piece period jazz band
Live giant mural painting
The Garden Of Mirrors
The Surrealism Circus Stage
Custom made newspaper true to era and story lines form the show
A ‘Cut Piece’ interactive happening
NEW YORK CITY PREMIERE
Location: A 5 story private Soho residence
An intimate star-studded guest list by Andrew Saffir Cinema Society! Had stars and influencers from Molly Ringwald to Pedro Pascal (Game Of Thrones) and Zachary Quinto (Star Trek) step into a secret world as if pulled an ‘eyes wide shut’ scene.
Guests were invited lost in a world of living art pieces, roving performers, and immersive installations. Drinking champagne off a human candelabra, exploring an indoor pool converted to a surrealist dream world, and taken away to private one on one experiences in hidden rooms.
The event was featured in Vogue, People, and US to name a few, and featured in Biz Bash’s Top Ideas for the week
SPECIAL FINALE PERFORMANCE
Emmy Awards FYC Event
Little Cinema produced a special finale performance at I Am the Night’s Emmys FYC event featuring one of the series’ key actresses, Golden Brooks.
Golden re-appeared on stage after the full-cast panel discussion to perform a song in her Jimmie Lee personality and look, live to picture, moving in conjunction with her character on the big screen. She sang in front of a heartfelt, audiovisual montage fusing scenes from the show with quotes from Patty Jenkins.
© 2022 Little Cinema LLC. All Rights reserved