Olivia Rodrigo: driving home 2 u

Press and Fan Premiere Events

Creative Strategy / Design / Production Design / Performance / Red Carpet

Disney+

To promote the release of Olivia Rodrigo’s “driving home 2 u” film premiere, which takes viewers behind the scenes of her Grammy award-winning album “SOUR,” we partnered with Disney+ and Olivia’s team to build an experiential road-trip that transported guests into an immersive world based on the film.

410

Star-studded friends of Olivia and Disney influencers

410

Star-studded friends of Olivia and Disney influencers

410

Star-studded friends of Olivia and Disney influencers

214

TV Academy guests

214

TV Academy guests

214

TV Academy guests

242

Fans

242

Fans

242

Fans

454.7M

Impressions

454.7M

Impressions

454.7M

Impressions

Complete with 2 screenings at Regency Theaters to both industry and consumers and a shutdown of several blocks, guests were taken on an intimate road trip journey that highlighted the creative process behind her debut album, “SOUR”.

The trip is inspired by the stunning visuals and vast landscapes that span the roads between Salt Lake City and Los Angeles, where Olivia recounts the memories of writing her triple platinum album, and shares her feelings as a young woman navigating a pivotal time in her life.

Activations included a multi aisle mini-mart photo booth with custom designed SOUR-branded products, a full size diner pop-up, and roller-skating car hops who juggled, danced & spun plates in a choreographed performance.

The event was produced in partnership with Damminger Productions.

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved