Reacher x Raiders Stunt

Stunt & Consumer Event

Art Direction / Production / Partnerships / Design (Graphic / Scenic) / Fabrication

Prime Video

To celebrate the return of Reacher Season 2, we partnered with Prime Video and the Las Vegas Raiders to show that Reacher was back and bigger than ever with a giant 15-foot-tall Jack Reacher action figure at Allegiant Stadium — much to everyone’s delight.

22M

Social Reach

22M

Social Reach

22M

Social Reach

671M

Media Impressions

671M

Media Impressions

671M

Media Impressions

$4,387,754

Est. Earned Media Value

$4,387,754

Est. Earned Media Value

$4,387,754

Est. Earned Media Value

Thursday Night Football fans enjoyed the outdoor pregame tailgate activation space, and watched in awe as the Reacher action figure broke out of its massive box and wandered around the stadium posing for photos, giving out fist bumps and even tossing a giant football around. ✦ Reacher’s star Alan Ritchson came to participate and joined fans in physical challenges and photo ops. ✦ Fans able to successfully complete the challenges unlocked exclusive special Reacher-themed prizes and swag. The activation included a Thursday night Football broadcast integration.

From Render to Reality

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved