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Snoop Dogg NYE Special
A new year’s eve extravaganza broadcast live from Snoop Dogg’s compound
Strategy / Creative / Design / Production / Stunts
Warner Media
Little Cinema started 2021 on a high note, ringing in the new year with Snoop Dogg, TBS, the Go-Big Show, and CNN.
This unforgettable New Year’s Eve special was broadcast live from Snoop Dogg’s 20,000-square-foot compound and featured:
✦ Live sword swallowing stunts
✦ Surprise virtual toasts with celebrity guests
✦ A CNN interview with Anderson Cooper and Andy Cohen that went viral
Over 1 Million fans tuned in to watch the special on Youtube. ✦ Influencers and VIP guests were invited to join #SnoopNYE on our proprietary virtual platform for a more exclusive experience.
Our team designed & produced the entire experience from end-to-end, including virtual toast moments with talent like Martha Stewart, Rosario Dawson, Mike Tyson, Wiz Khalifa, Cody Rhodes, and more. ✦ The broadcast was integrated with the official CNN New Year’s show, resulting in a hilarious segment where Anderson Cooper struggled to keep it together as Snoop Dogg discussed smoking up in iconic locations all over the world.
#SnoopNYE was created in collaboration with Cashmere Originals and Jesse Collins.
© 2022 Little Cinema LLC. All Rights reserved
© 2022 Little Cinema LLC. All Rights reserved
Watch Video
Snoop Dogg NYE Special
A new year’s eve extravaganza broadcast live from Snoop Dogg’s compound
Strategy / Creative / Design / Production / Stunts
Warner Media
Little Cinema started 2021 on a high note, ringing in the new year with Snoop Dogg, TBS, the Go-Big Show, and CNN.
This unforgettable New Year’s Eve special was broadcast live from Snoop Dogg’s 20,000-square-foot compound and featured:
✦ Live sword swallowing stunts
✦ Surprise virtual toasts with celebrity guests
✦ A CNN interview with Anderson Cooper and Andy Cohen that went viral
Over 1 Million fans tuned in to watch the special on Youtube. ✦ Influencers and VIP guests were invited to join #SnoopNYE on our proprietary virtual platform for a more exclusive experience.
Our team designed & produced the entire experience from end-to-end, including virtual toast moments with talent like Martha Stewart, Rosario Dawson, Mike Tyson, Wiz Khalifa, Cody Rhodes, and more. ✦ The broadcast was integrated with the official CNN New Year’s show, resulting in a hilarious segment where Anderson Cooper struggled to keep it together as Snoop Dogg discussed smoking up in iconic locations all over the world.
#SnoopNYE was created in collaboration with Cashmere Originals and Jesse Collins.
© 2022 Little Cinema LLC. All Rights reserved