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Snoop Dogg NYE Special

A new year’s eve extravaganza broadcast live from Snoop Dogg’s compound

Strategy / Creative / Design / Production / Stunts

Warner Media

Little Cinema started 2021 on a high note, ringing in the new year with Snoop Dogg, TBS, the Go-Big Show, and CNN.

This unforgettable New Year’s Eve special was broadcast live from Snoop Dogg’s 20,000-square-foot compound and featured:

✦ Live sword swallowing stunts
✦ Surprise virtual toasts with celebrity guests
✦ A CNN interview with Anderson Cooper and Andy Cohen that went viral

Over 1 Million fans tuned in to watch the special on Youtube. ✦ Influencers and VIP guests were invited to join #SnoopNYE on our proprietary virtual platform for a more exclusive experience.

Our team designed & produced the entire experience from end-to-end, including virtual toast moments with talent like Martha Stewart, Rosario Dawson, Mike Tyson, Wiz Khalifa, Cody Rhodes, and more. ✦ The broadcast was integrated with the official CNN New Year’s show, resulting in a hilarious segment where Anderson Cooper struggled to keep it together as Snoop Dogg discussed smoking up in iconic locations all over the world. 

#SnoopNYE was created in collaboration with Cashmere Originals and Jesse Collins.

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved

Watch Video

Snoop Dogg NYE Special

A new year’s eve extravaganza broadcast live from Snoop Dogg’s compound

Strategy / Creative / Design / Production / Stunts

Warner Media

Little Cinema started 2021 on a high note, ringing in the new year with Snoop Dogg, TBS, the Go-Big Show, and CNN.

This unforgettable New Year’s Eve special was broadcast live from Snoop Dogg’s 20,000-square-foot compound and featured:

✦ Live sword swallowing stunts
✦ Surprise virtual toasts with celebrity guests
✦ A CNN interview with Anderson Cooper and Andy Cohen that went viral

Over 1 Million fans tuned in to watch the special on Youtube. ✦ Influencers and VIP guests were invited to join #SnoopNYE on our proprietary virtual platform for a more exclusive experience.

Our team designed & produced the entire experience from end-to-end, including virtual toast moments with talent like Martha Stewart, Rosario Dawson, Mike Tyson, Wiz Khalifa, Cody Rhodes, and more. ✦ The broadcast was integrated with the official CNN New Year’s show, resulting in a hilarious segment where Anderson Cooper struggled to keep it together as Snoop Dogg discussed smoking up in iconic locations all over the world. 

#SnoopNYE was created in collaboration with Cashmere Originals and Jesse Collins.

© 2022 Little Cinema LLC. All Rights reserved