Welcome To Earth Premiere
Immersive Sensory Experience
Creative Development / Content Strategy / Immersive Production / Interactive Livestream
Disney+
For the premiere of Welcome to Earth we transformed every inch of NeueHouse into a multi-sensory journey through the various landscapes, soundscapes and environments highlighted in the series. ✦ From the depths of the ocean to the ice caps in the Arctic and more we took 2100 guests from 21 countries on one-of-a-kind hybrid thrill ride bringing the adventure and wonder to everyone in attendance both in person and remote.
We created a custom light show that connected the content to through LED wristbands, turning the entire venue into a 360° sensory environment.
'Explorer Guides' decked out in branded gear guided guests through the various activations, touch points and event elements.
