SailGP New York Sail Grand Prix
Immersive Premiere
Art Direction / Design / Motion Graphics / Projection Mapping
SailGP
To support the kickoff event for SailGP’s Mubadala New York Sail Grand Prix, Little Cinema worked with Hall des Lumières to create custom 360° projection-mapped visuals showcasing SailGP’s competitive legacy. ✦ Guests were brought into the action with signature F50 catamarans racing around the room and two floors of immersive scenes depicting race footage, data visualization, live line broadcast graphics, and visual tributes to the teams and the 10 countries representing the sport. The content was designed to reflect the adrenaline-fueled spirit of the race and showcase SailGP as an innovator in the sail racing market.