Skullcandy

Taking inspiration from Skullcandy’s latest product release campaign, we brought the spirit of 90s heist movies to Hall des Lumieres for their exclusive media showcase debuting the brand’s biggest product launch in the brand’s 20+ year history - an exciting new partnership with Bose. ✦ Guests were greeted by heist agents ‘Soundlabbers’ and invited to explore a labyrinth of spaces, covered top to bottom with custom projection mapped visuals built from Skullcandy branding, product elements, and campaign art designed by our in-house team. ✦ Tony Hawk delighted attendees as the campaign’s key brand ambassador. The big reveal moment included a custom projection sequence revealing the code to locked pelican cases holding the top secret product.✦