The handmaid’s tale

To launch the final season of The Handmaid’s Tale, we were tasked with one clear goal: cut through the noise. ✦ As a studio rooted in story-driven immersive experiences, working with the bold visual language of The Handmaid's Tale was a dream. ✦ We hit NYC and LA with 40 handmaids, creating viral moments coast to coast with handmaids taking over the most popular city landmarks. The daytime stunts culminated in a larger-than-life stunt at the TCL Chinese Theatre, where we draped the façade in red and built a towering bonnet for the entrance, creating an unforgettable visual moment for press and fans alike. We ended the night with an epic after party celebration.