Tribeca Studios presents De Niro, New York, a one-of-a-kind immersive experience celebrating the legacy of actor and Tribeca Festival co-founder Robert De Niro.

Tribeca Studios presents De Niro, New York, a one-of-a-kind immersive experience celebrating the legacy of actor and Tribeca Festival co-founder Robert De Niro.

The immersive experience opens at Mercer Labs, Museum of Art and Technology (21 Dey Street, Lower Manhattan) as part of Summer Nights at Mercer Labs with Tribeca, running Thursdays through Sundays, June 19–July 13, 7–11 PM.

Originally premiering at the 2024 Tribeca Festival in honor of De Niro’s 80th birthday, De Niro, New York reimagines scenes from over 40 of his films to create a singular cinematic journey. Directed by Sam Gill and Luke Neher and produced by Tribeca Studios and Little Cinema, the film combines an original score and 360° spatial sound, inviting audiences to experience De Niro’s work in a new way.


“Reimagining Robert De Niro’s iconic work through immersive technology is a new way to experience one of the greatest actors of our time,” said Jane Rosenthal, Tribeca co-founder and CEO. “His legacy is deeply tied to New York, and with Summer Nights at Mercer Labs, we’re bringing that connection full circle. It’s a celebration of film, memory, and the city that shaped it all.”


“Summer nights at Mercer Labs with Tribeca feel like a new chapter in cinematic history. It’s an honor to host our first 360° immersive film experience at Mercer Labs in collaboration with Tribeca. Robert De Niro is a legend — an icon who’s shaped generations through his work. Moments from his films come to life in this new format, to celebrate De Niro through cinema. This full circle moment is a powerful reminder of how storytelling continues to evolve,” said Roy Nachum, co-founder and Creative Director of Mercer Labs.


“At Little Cinema, we’ve always believed that the future of cinema lies in re-imagining the past. De Niro’s legacy on screen gave us the perfect canvas to explore that idea in creating a timeless immersive cinematic experience where iconic cinema can be seen through a new lens,” added Jay Rinsky, Founder and Chief Creative Officer of Little Cinema.

De Niro, who co-founded the Tribeca Festival alongside producer Jane Rosenthal in 2002, has been instrumental in reshaping the post-9/11 cultural fabric of Lower Manhattan. The Festival continues to push the boundaries of cinematic and immersive storytelling.

Originally premiering at the 2024 Tribeca Festival in honor of De Niro’s 80th birthday, De Niro, New York reimagines scenes from over 40 of his films to create a singular cinematic journey. Directed by Sam Gill and Luke Neher and produced by Tribeca Studios and Little Cinema, the film combines an original score and 360° spatial sound, inviting audiences to experience De Niro’s work in a new way.


“Reimagining Robert De Niro’s iconic work through immersive technology is a new way to experience one of the greatest actors of our time,” said Jane Rosenthal, Tribeca co-founder and CEO. “His legacy is deeply tied to New York, and with Summer Nights at Mercer Labs, we’re bringing that connection full circle. It’s a celebration of film, memory, and the city that shaped it all.”


“Summer nights at Mercer Labs with Tribeca feel like a new chapter in cinematic history. It’s an honor to host our first 360° immersive film experience at Mercer Labs in collaboration with Tribeca. Robert De Niro is a legend — an icon who’s shaped generations through his work. Moments from his films come to life in this new format, to celebrate De Niro through cinema. This full circle moment is a powerful reminder of how storytelling continues to evolve,” said Roy Nachum, co-founder and Creative Director of Mercer Labs.


“At Little Cinema, we’ve always believed that the future of cinema lies in re-imagining the past. De Niro’s legacy on screen gave us the perfect canvas to explore that idea in creating a timeless immersive cinematic experience where iconic cinema can be seen through a new lens,” added Jay Rinsky, Founder and Chief Creative Officer of Little Cinema.

De Niro, who co-founded the Tribeca Festival alongside producer Jane Rosenthal in 2002, has been instrumental in reshaping the post-9/11 cultural fabric of Lower Manhattan. The Festival continues to push the boundaries of cinematic and immersive storytelling.

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These are
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What is the Hexadome?

What is the Hexadome?

The ISM Hexadome is a one-of-a-kind screening installation that places audiences in the center of an immersive 360° audiovisual environment. Engineered by the Institute of Sound and Music Berlin (ISM), the Hexadome comprises six rear-projection cinema screens, a 52-channel Meyer surround sound system, and Panasonic Solid Shine™️ Laser Projection technology. Our work for De Niro Con is supported by ZKM Hertzlabor in Karlsruhe, Germany.

Little Cinema’s previous work with the Hexadome includes a feature-length six-screen adaptation of Darren Aronofsky’s MOTHER! (2017), as well as a reimagining of THE NEVERENDING STORY (DE, 1984) in collaboration with Konstantin Films. The Hexadome has also featured musical artists such as Brian Eno and Thom Yorke preparing custom spatial audio visual pieces.

About De Niro Con

De Niro Con is a multi-day commemoration of a New York and Film Icon produced by Tribeca Festival and taking place from June 14-16, presented in partnership with Webex by Cisco. This tribute to Robert De Niro packs set recreations, costume exhibits, behind-the-scenes chats, screenings, and reunions into one unforgettable weekend.

About Little Cinema

Little Cinema is an award-winning creative agency specializing in immersive experiences and the reimagination of cinema. Founded by audiovisual artist Jay Rinsky, Little Cinema is a collective of artists, designers, developers, and creative technologists dedicated to creating shared experiences of the sublime through multidisciplinary performance, production and reinvention. Bringing new life to the iconic, the Little Cinema’s multidimensional creations have attracted acclaim from New York Magazine, Forbes, Vogue, Variety, Hollywood Reporter, AdWeek, and Business Insider.

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved

© 2022 Little Cinema LLC. All Rights reserved