Ahead of the highly anticipated Season 6 premiere of The Handmaid's Tale — the final season of the groundbreaking series — we partnered with Hulu to create a series of stunts across Los Angeles and New York City that would build anticipation and amplify the magnitude of this momentous conclusion. ✦ We hit NYC and LA with 40 handmaids, marching en-masse through both city centers with red robes flowing, creating a striking visual of unity and defiance. ✦ Together they over the most popular city landmarks as an eerie harbinger of the final season to come. The tours culminated in a larger-than-life premiere at the TCL Chinese Theatre where our handmaids presided over the entrance and the afterparty, dutifully watching over the festivities evoking the theme of constant surveillance that is key to the series.